Otaku …

It’s been w little while but things have been very busy around here (2 new sites coming soon!) and I wanted to post something before I lost my motivation.  This video below is from the TED convention and features Seth Godin, a respected marketing guru, talking about sliced bread and other marketing ideas.  The video is fantastic because it talks about marketing in a sense that I think most business just isn’t comfortable with.  

If the video isn’t up here is the link.

What makes this video really appealing to me is a little thing I saw last week.  I was shopping with the girlfriend in the Legends, and we decided to get some food.  After we got out of the car, I noticed that the parking stripes in the mall were actually sponsored by a company.  The company’s name was bright and shiny on the parking stripe to help draw attention to the fact that the safe parking experience was possible by XXX.  I won’t give the name, but it was a great example of how mass marketing is struggling to find new methods.  I wondered how many people, if any, would decide to look up the business because it was nice enough to establish the parking lines in the lot.